"Although a few wayward companies have placed a green veneer on not so green operating practices, true green marketing means going much deeper and actually evolving your corporate culture, implementing sustainable business practices and giving back to the communities in which you work and live. Businesses should realize the economic and moral imperatives they face regarding green marketing in our current society; a society where green can lead to gold."
from the canadian marketing blog
Bonus link: How to avoid Green Myopia. Bookmarking this.
Friday, August 10, 2007
pretty succinct
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