Awkward Truths

from British green marketing site, Green Normal. A list of 'Awkward truths':

"- one root of the problem is population growth
- a person's environmental impact is roughly proportional to their income
- if we criticize big cars, what about big houses?
- recycling is too little too late
- consumerism got us into this mess, is it likely it will get us out of it?"

All of these things can cause confusion and indifference among an audience. In an economy of oversupply, why should I buy from you?
A strong ethical core means something in green business. Not Sunday school morality, but actual engagement.