Monday, October 22, 2007

Eradicating Green Fatigue

"...Green describes not only a product attribute but a social cause"

If Green remains only cause-related, it's just a matter of time before people get burned out on this stuff. When we see it as a product attribute it is worthwhile tracing it back to its roots. Green is, in some sense, a cipher that captures an economic determinant.

Fair trade tea. The workers are paid well. It has a lovely taste. It is flavorful; you don't need a bag for the pot.

Imagine selling 'small', and making more.

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