Thursday, October 18, 2007

Leave behinds

We dumped Telus and went with a Peopleline VOIP phone the other day. Not because it was cheaper to do this, or even 100% more convenient - though this is part of Peopleline's sales approach. We switched because the Telus approach to managing us and our communications needs became less and less relevant to the way we want to live.

A more humane life is at the heart of the eco value proposition. In the end, people don't want to get LESS for their money. That would be absurd. But the eco appeal is better value through features, rather than straight dollar savings. The cost cutters and enviro exploiters will win in a straight cost war.

That said, facts & figures that support dollar savings are good as a leave-behind.
From Consumer Reports:

No comments: