Ruby Gates says it better than I:
"So often marketing is focused on short term goals tied directly to revenue results. It makes sense, but eventually the consumer’s awareness surrounding sustainability eclipses impulse buying and spending frenzies. Instead, thoughtful consumerism driven by educational campaigns wins out.
"...As the definition of sustainability becomes pervasive, it won’t be the slick ad that captures the market; rather, it will be the story. Strategies designed to fold consumer values into the buying decision will complete a true and lasting market shift. These are strategies and approaches that recognize the new business paradigm and embrace the marketplace as a whole, not as separate components unrelated to each other."
from Portland's Green Marketing firm, Marketshift Strategies.
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