Thursday, June 28, 2007

Into the gap

Neil at Only Dead Fish
- their major research project (sample size of over 3000 adults) into people’s attitudes to environmental issues found what he describes as a fundamental responsibility gap:
"95% of people said that the environment is ‘everyone’s responsibility’ yet only just over 40% think it’s ‘mine’. "
His company's advice for eco initiatives: Make it real, make it easy, make it inclusive. Like these guys

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