Friday, July 20, 2007

Dancing About Architecture

Greg Verdino pulls out a quote that may be unattributable: "Writing about music is like dancing about architecture."

Greg adds:
"Or like presenting PowerPoints about social media. None of these things make any sense and, at the end of the day, are pointless exercises. "

Sometimes it seems that Green Marketing is a malapropism.

Wikipedia: "The Green movement is a political movement which advocates goals common to Green parties, including environmentalism, sustainability, nonviolence, and social justice concerns."

In a consumer-driven/consuming-obsessed society, "green" is a consumer niche. Only. By this limited definition, Whole Foods engages in green marketing, without a doubt. But maybe there are good reasons to expand our notion of the term "green" - at least, to reclaim its original, unabridged, meaning.

- image from

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