In Green marketing it is typical to 'sell the category.' But the category isn't limited by product type ( eg fuel efficient cars) - the category embraces type of usage. And manufacturers need to find ways of communicating a marrying of their superior product with superior usage.
Pursuant to the USFDA's Organic Foods Production Act of 1990, “organic” food products may contain 5% of non-organic minor ingredients. So, what, 95% green. Now there is a proposal to add 38 ingredients to the National List of Allowed and Prohibited Substances. Imperfect world, made more confusing.
Saturday, July 21, 2007
Green categories, embracing usage
Posted by John Dumbrille at 7/21/2007 08:17:00 AM
Labels: green exploitation
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