Brilliant post on Social Objects by Hugh MacLeod.
Hugh comes up with a more evocative term for these things that we cluster around: Sharing device.
The implications of sharing devices are large. Especially in strategic communications.
The environment is a meta object that we all share; green marketing needs to consider the best use of social objects/sharing devices, from the meta level to the mundane.
Thursday, October 25, 2007
Social responsibility and social objects
Posted by John Dumbrille at 10/25/2007 11:47:00 AM
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