Thursday, October 25, 2007

Social responsibility and social objects

Brilliant post on Social Objects by Hugh MacLeod.
Hugh comes up with a more evocative term for these things that we cluster around: Sharing device.

The implications of sharing devices are large. Especially in strategic communications.

The environment is a meta object that we all share; green marketing needs to consider the best use of social objects/sharing devices, from the meta level to the mundane.

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