Wednesday, September 24, 2008

Adventures in mind pollution

I am experiencing what, after all, my Changethis proposal is about: trying to signal a message without spamming people.
I want to show people this proposal; if people think it's worthwhile they will vote, and it will get made. That is the theory.
In practice, how the site measures 'people think it's worthwhile' is by counting votes. Which is to a large extent a function of one's networking position. So far The Advent of the Biodegradable Brand, which started at number 1 of 20, is number 3. The current vote leader, according to Fast Company, has an email newsletter that reaches 7,000 people each month. Wow. I admit this has me twitching a little, and I catch myself reaching for the "spam" button.

No comments: