Thursday, April 27, 2006

Experiential Economy - too consumer focused

The Experiential Economy has been characterized as emergent consumer behavior, and also the way companies have addressed and shaped that behavior.
It involves the production and consumption of heightened consumer experience.

If the new demand is for companies to take on the role of both providers and "healers", as Melinda Davis suggests, marketers need to uncover the nature of things, including all human yearnings, and the desire to translate these yearnings into meaningful activity. So, entry points and tools to really address the need for needs, including transformation. More on this later [ later post on experiencing ourselves to death]

No comments: